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MONCLER

Moncler is a clothing company of Italian origin founded in 1952 by the French entrepreneur René Ramillon that manufactures down jackets and sportswear. Moncler took its name from the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble. In 2003, the brand was bought by the Italian entrepreneur Remo Ruffini.

 

History and Operations

The origins of the name are in an abbreviation of Monastier de Clermont, a village in the mountains near Grenoble. At the outset, Moncler produced quilted sleeping bags, a single model of a lined cagoule and tents with a telescopie structure and outside cover. The first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their overalls in the small mountain establishment. The first to note them and realize their potential was the French mountaineer Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray": quilted jackets, salopettes, gloves, high resistance sleeping bags and extreme protection made them suitable for the harshest climates. All were put to the test in the course of expeditions and were gradually perfected.

In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to Karakorum, which culminated with the conquest of the earth's second highest summit by Achille Compagnoni and Lino Lacedelli. Moncler also accompanied the French expedition which reached the summit of Makalù in 1995 and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964.

On occasion of the Grenoble Winter Olympics, Moncler became the official supplier of the French national downhill skiing team. It was a special event that was also to mark the change in logo: Mount Eguit, which rises up behind the village, was replaced by the cockerel. It was the French national downhill skiing team itself that requested a variation on the quilted jacket: it was no longer to be the double version but a single garment that would be more manageable, light and well-suited to competition requirements. Initially called "Huascaran" and then "Nepal", with the addition of leather epaulettes for resting the skis on without damaging the fabric, this more flexible and comfortable version of the jacket was to all intents and purposes the precursor of the present-day Moncler jacket, and heralded its success.

Chantal Thomass, a designer who worked with the company until 1989, overhauled the appearance of the quilted jacket and she replaced the zipper with buttons and used fur trim, satin, and reversible fabrics.

In 2003, Moncler was bought out by the Italian entrepreneur Remo Ruffini, today's President and Creative Director of the company, who was to introduce the strategy of the global quilted jacket.

On 16 December 2013, Mocler is schedule to have an IPO on the Milan Stock Exchange with an inital value of €10.20 per share.[2] The shares were oversubscribed 31 times, which makes the company valued at over €2 billion.[2]

 

Moncler collections

  • Moncler: main line for men and women (since 1952)
  • Moncler Enfant: kidswear collection
  • Moncler Grenoble: the collection made its debut in New York in 2010 during New York Fashion Week
  • Moncler Gamme Rouge: is the haute couture collection of Moncler, designed first by Alessandra Facchinetti and by Giambattista Valli. Since 2008, the collection is presented during Paris Fashion Week.
  • Moncler Gamme Bleu: is a men’s collection designed by Thom Browne and presented at Milan Fashion Week
 

Distribution

Moncler is sold at retailers worldwide, as well as standalone boutiques in ski resorts.

CountryCity
 Netherlands Enschede
 Italy Cortina d'Ampezzo, Courmayeur, Fiumicino Airport (RM), Forte dei Marmi, Milan, Naples, Padua, Rome, Turin
 France Cannes, Chamonix-Mont-Blanc, Courchevel, Megève, Paris
  Switzerland Crans-sur-Sierre, Geneva, Gstaad, Lugano, St. Moritz, Verbier, Zermatt, Zurich
 Austria Kitzbühel, Salzburg, Wien
 Germany Munich, Frankfurt, Hamburg
 Russia Moscow, St. Petersburg
 Belgium Antwerp
 Denmark Copenhagen
 United Kingdom London
 Hungary Budapest
 United States Aspen, Chicago, Los Angeles, Miami, New York
 Turkey Istanbul,
 China Pékin, Hangzhou, Harbin, Nanjing, Shanghai, Shenyang, Wuxi
 Hong Kong Hong Kong
 South Korea Seoul
 Japan Tokyo, Fukuoka, Hiroshima, Kobe, Osaka, Nagoya, Yokohama